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THE FARMERS BANK OF APPOMATTOX
PRINCIPLES OF PRIVACY
At Farmers Bank, the basis of each customer relationship, many of
which span generations, is trust. You have chosen to do business with
Farmers Bank, and we are obligated to honor that relationship with great
care, beginning with the information you have chosen to share with us.
We believe that your privacy should not be compromised. At the same time
we want to offer you the array of financial products and services you
need to accomplish your financial goals. However rapidly we may respond
to changes in technology and data processing, we at Farmers Bank also
take pride in our adherence to the more old-fashioned virtue of customer
confidentiality. We are committed to protect your privacy as outlined
though the privacy policy below.
Recognition of a Customer’s Expectation of Privacy
At Farmers Bank, we believe the confidentiality and protection of
customer information is one of our fundamental responsibilities. While
information is critical to providing quality service, we recognize that
one of our most important assets is our customers’ trust. Thus, the
safekeeping of customer information is a priority for Farmers Bank. We
will maintain standards to ensure that your information is private and
secure at all times.
Customer Benefits of Institution’s Information Management
Practices
We collect, retain, and use information about you only where we
reasonably believe that it will help administer our business or provide
products, services, and other opportunities to you. We will limit the
use and collection of information about our customers to that which is
necessary to administer our business, provide superior service, and
offer opportunities that we think will be of interest to customers. We
use information to protect and administer your records, accounts, and
funds; to comply with certain laws and regulations; to help us design or
improve our products and services; and to understand your financial
needs so that we can provide you with quality products and superior
service.
Maintenance of Accurate Information
We continually strive to maintain complete and accurate information
about you and your accounts. Should you ever believe that your records
contain inaccurate or incomplete information about you, please notify
us. We will investigate your concerns and correct any inaccuracies.
Limitations on Employee Access to Information
At Farmers Bank, employee access to personally identifiable customer
information is limited to those with a business reason to know such
information. Employees are educated on the importance of maintaining the
confidentiality of customer information and on these Privacy Principles.
Due to the importance of these issues, all Farmers Bank employees are
responsible for maintaining the confidentiality of customer information
and employees who violate these Privacy Principles will be subject to
disciplinary measures.
Protection of Information via Established Security Procedures
Farmers Bank is committed to the security of your financial and
personal information. All of our operational and data processing systems
are in a secure environment that protects your account information from
being accessed by third parties. We safeguard information according to
established security standards and procedures, and we continually assess
new technology for protecting information.
Restrictions on the Disclosure of Account Information
We do not reveal specific information about your accounts or other
personally identifiable data to parties outside our affiliated companies
for their independent use unless; 1) you request or authorize it; 2) the
information is provided to help complete a transaction initiated by you;
3) the information is provided to a reputable credit bureau or similar
information reporting agency; or 4) the disclosure otherwise is lawfully
permitted or required. We do not provide account or personal information
to non-Farmers Bank related companies for the purpose of independent
telemarketing or direct mail marketing of any non-financial products or
services of those companies.
Maintaining Customer Privacy in Business Relationships With Third
Parties
When the Bank conducts business with third parties, it requires its
vendors and suppliers to maintain similar standards of conduct regarding
the privacy of personally identifiable customer information provided to
them.
Providing Privacy Information to Customers and Responding to
Inquiries
Farmers Bank recognizes and respects the privacy expectations of our
customers. We want our customers to understand our commitment to privacy
in our use of customer information. As a result of our commitment, we
have developed these Privacy Principles which are made readily available
to our customers. If you have any questions about how Farmers Bank
protects your confidential information, please call your local branch.
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